In a normal preaching situation the purpose is worship. Or is it? If a survey were taken and you could somehow read the real motivations of every person in the auditorium, what do you think would be the most common purpose for being there? Many might say, “To attend the service.” But what does that mean? Are they there from habit? Are they there to socialize? Are they there out of a sense of religious obligation? According to Young, an authentic audience requires a specific purpose. If a worship service group has no common purpose, can it really be an audience?
Wayne V. McDill, The Moment of Truth: A Guide to Effective Sermon Delivery (Nashville, TN: Broadman & Holman, 1999), 40.